How Google Shopping turns searches into sales.
Google Shopping puts your products directly in front of people who are already comparing prices, images and stock. Our job is to make sure your feed is clean, your campaigns are structured around margin and demand and your spend is continually refined so more clicks turn into sales at a sensible cost.
Four practical levers to grow revenue.
We apply a simple, disciplined framework. Keeping data tidy, structure tight, budgets efficient and results transparent, so more clicks turn into sales.
1. Merchant centre & feed optimisation
We set up (or tidy) Merchant Centre and fix the product feed. Clearer titles, correct attributes, accurate price/stock. So your products qualify, show reliably and win more clicks.
2. Campaign structure & control
We build a clean Shopping setup with sensible product groupings and brand vs non-brand control, keeping spend focused on the ranges and search terms that actually convert.
3. Bidding & budget management
Budgets and bids are tuned each week. We push what sells, pause what doesn't and use smart bidding with safeguards to protect ROAS while we scale.
4. Tracking & reporting
Conversions are tracked in Google Ads and GA4, with plain-English monthly reports covering revenue, ROAS and the next improvements we'll make.
Elevating digital innovation to new heights
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Premium Care Group -
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Accedo Care
Frequently asked questions.
Do I need a product feed to run Shopping?
Yes, you will. Google Shopping runs on your product feed (titles, prices, images, stock). If you don't have one, we'll create it; if you do, we'll clean it and connect it to Merchant Centre so products are eligible and show reliably.
What if Merchant Centre flags issues or disapprovals?
We diagnose the cause, fix the feed or policy problem and resubmit. We also add preventative checks so the same error doesn't come back-protecting visibility and spend.
How big a budget do I need?
Enough to learn quickly. Costs vary by category, price point and competition, so we'll propose a sensible starting range and adjust once we see real data.
Can you work with Shopify / WooCommerce / other platforms?
Yes. We connect your platform to Merchant Centre, sync the feed and keep it healthy as products, prices and stock change.
Will you separate brand and generic traffic?
Yes. We ring-fence brand searches and manage generic demand separately to protect margins and maintain control of performance and budget.
Do you use Performance Max as well as Shopping?
When it helps. This page covers standard Shopping, but we-ll advise if and when to layer Performance Max for extra reach-without losing control of core Shopping performance.
How is success measured?
Revenue and ROAS (Return On Ad Spend) come first-how much revenue you make for every £1 spent. We also track conversion rate and cost per sale and report monthly in clear, simple terms with next steps.
Continuing care after launch.
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