Ads go live immediately, and you'll see traffic the same day. Meaningful optimisation usually takes 4-8 weeks as we test keywords, ads and budgets.

Enough to gather useful data quickly. Click costs vary by sector, location, and intent, so we'll suggest a sensible starting range and refine it once we see the performance.

You'll get plain-English monthly reports and access to our dashboard showing spend, clicks, conversions and ROAS (return on ad spend).

Conversions first. Enquiries, sales and cost per lead/sale. This is supported by ROAS and other helpful indicators, such as click-through rate.

Not always. However, from years of running hundreds of campaigns we've found that bespoke landing pages consistently outperform sending traffic to a homepage or generic internal page. We run A/B tests to continually improve our conversion rate, and we can tailor page messaging by business hours or promotions – something that’s challenging to achieve when linking to standard site pages.

Our preference is that you own the accounts and data. If an account is created under our Ad Manager, we'll provide full access and can transfer ownership or export data on request. Transparency first, no lock-ins.

A three-month minimum initial term to test, learn and optimise, followed by a rolling monthly agreement.

A monthly management fee alongside your media budget. The fee scales with campaign size and complexity; we can also offer fixed packages for defined six-month programmes.