Hormone Health | Hands Digital

The challenge.

Hormone Health, a private women’s healthcare provider, had a solid digital presence in London but little reach outside the capital. When their new website launched (built by Hands Digital), it was vital to protect existing rankings while expanding into new markets to grow business.

The approach.

Our strategy followed a structured three-stage approach, combining content development and technical SEO to increase visibility, delivered over a phased 24-month plan across four six-month sprints to drive sustained growth and performance.

1. Technical SEO

Delivered a full redirect mapping plan to preserve search equity post-launch
Improved Core Web Vitals to enhance performance and user experience
Optimised crawl efficiency and site structure to prioritise key pages
Enhanced structured data to improve visibility in AI-driven search and answer engines
Refined mobile performance and usability for a smoother user experience

Technical Seo Agency - Hands Digital - Hormone Health

2. Content Strategy

Reworked the site structure so local clinic and service pages kept clear location intent
Added new non-geo sub-pages to target national, condition-based search terms
Shifted content from news-style posts to high-volume, Q&A-style guides
Optimised for symptom, treatment and condition queries to attract new audiences
Built clear content pathways that moved readers from information to conversion
Strengthened E-E-A-T with clinician bios, citations and structured schema

3. Treatment-Led Expansion

Introduced treatment-focused pages to expand beyond core service targeting
Captured wider search intent across treatments, conditions and outcomes
Increased visibility for long-tail, high-intent queries
Created additional entry points to drive discovery and enquiries
Implemented a clear, intuitive internal linking strategy between treatments and services to support user journeys

The outcome.

From 7k to 53k monthly traffic

Organic traffic increased from around 7,000 monthly visits at the start of the campaign to over 53,000 per month by month 24, representing a 620% increase in Organic Traffic. This level of performance remained consistent long after the campaign had ended.

By pairing a clear content structure with expert-led resources, the site attracted thousands of new visitors each month, converting them into enquiries for key services.

The campaign elevated Hormone Health from a strong London clinic to a recognised national brand, expanding visibility across the UK while maintaining dominant local rankings and driving measurable business growth.